🫂Audience Profiling

Blockchain Enthusiasts and Investors

• Profile: Individuals with a keen interest in blockchain technology, cryptocurrencies, and decentralized finance (DeFi). This group includes both novice investors looking to explore blockchain opportunities and experienced crypto traders seeking new investment avenues.

• Needs: They seek platforms that offer innovative solutions, high returns on investments, secure and transparent operations, and opportunities for active participation in governance.

DeFi Users and Developers

• Profile: Users actively engaged in decentralized finance, including those who use DeFi protocols for lending, borrowing, trading, and yield farming. Developers creating new DeFi applications and protocols also fall under this category.

• Needs: They require seamless interoperability between different blockchain networks, low transaction fees, high liquidity, and robust security measures to protect their assets and transactions.

Blockchain Projects and Startups

• Profile: Emerging blockchain projects and startups looking to leverage cross-chain capabilities to expand their reach and functionality. These entities are often in the early stages of development and are seeking platforms that offer easy integration and scalability.

• Needs: They need access to a broad network of blockchain integrations, support for building and deploying smart contracts, developer resources, and potential funding opportunities.

Institutional Investors and Enterprises

• Profile: Institutional investors, including venture capital firms, hedge funds, and corporate entities exploring blockchain technology for business solutions. Enterprises looking to integrate blockchain into their operations for improved transparency and efficiency.

• Needs: They demand high security, regulatory compliance, reliable infrastructure, and scalability. Additionally, they look for platforms with proven technology and a strong track record of performance and security.

General Cryptocurrency Users

• Profile: General users of cryptocurrencies who utilize digital assets for everyday transactions, savings, and peer-to-peer transfers. This group may include individuals who are not deeply technical but are interested in the benefits of blockchain.

• Needs: They seek user-friendly interfaces, low transaction fees, fast and secure transactions, and educational resources to understand and navigate the blockchain ecosystem.